# Cedar Cycle — competitor matrix method

Prepared fictional Kona example. Not a live AI run, customer story, verified demand, or approved financial/legal advice.

## Scope
Compare alternatives for routine bicycle maintenance at a fictional employer site. This is a worksheet structure, not research on named vendors.

| Alternative | Customer job | Evidence status | Price | Next question |
| --- | --- | --- | --- | --- |
| Employer-site service day | Scheduled maintenance at work | Proposed offer; not tested | Supplied scenario USD 100/visit | Will employees book and pay? |
| Local repair workshop | Maintenance at a workshop | Vendor-specific facts unknown | Unknown | What scope, timing, and price does a named workshop offer? |
| Employee self-service | User performs maintenance | Behavior and capability unknown | Unknown | Which tasks do employees actually complete themselves? |

## Review
Add official source URLs and checked dates for any named vendor. Distinguish observations from inference. A missing feature is not proof of an unmet need.

## Method reference
https://www.sba.gov/business-guide/plan-your-business/market-research-competitive-analysis

## Review checklist
- Alternatives solve a comparable customer problem.
- Unverified pricing and capabilities remain unknown.
- Each row contains a verification question.