AI Market Sizing
Calculate TAM, SAM, and SOM with AI-backed assumptions you can defend
Kona Business AI builds market sizing models that combine top-down data and bottoms-up pricing math. Share the slides with investors, align sales targets, and refresh numbers as you learn.
Top-down with trusted benchmarks
Blend analyst data, industry reports, and public comps to estimate total addressable market with sources cited for credibility.
Bottoms-up based on your pricing
Model TAM, SAM, and SOM from target accounts, seats, and conversion assumptions that align with your sales motion.
Geography and segment filters
Slice markets by country, industry, buyer role, and ACV tier to prioritize which segments to pursue first.
Scenario testing and sensitivity
Quickly test optimistic, realistic, and conservative scenarios to set defensible revenue targets and budgets.
Publishable narratives for SEO and fundraising
Generate market sizing summaries, proof points, and FAQs you can add to your website or investor memo. Each asset is optimized for search intent terms like TAM calculation, serviceable market, and bottoms-up sizing.
Market sizing FAQs
What inputs are required for the calculator?
Describe your product, pricing model, ideal customer profile, and current traction. Kona auto-suggests account counts and adoption rates so you get a defensible starting point.
Can I export the TAM SAM SOM data?
Yes. You can export slides, CSVs, and summaries that plug directly into pitch decks, board updates, and GTM plans.
How do updates stay in sync?
When you refine assumptions, Kona refreshes every slide, table, and talking point so your fundraising and sales collateral stay aligned.
Is the market sizing AI reliable for investors?
The calculator cites data sources, shows formulas, and keeps a clear chain of assumptions so investors can validate your math.