Calculate TAM, SAM, and SOM with AI-backed assumptions you can defend
Kona Business AI builds market sizing models that combine top-down data and bottoms-up pricing math. Share the slides with investors, align sales targets, and refresh numbers as you learn.
01
Top-down with trusted benchmarks
Blend analyst data, industry reports, and public comps to estimate total addressable market with sources cited for credibility.
02
Bottoms-up based on your pricing
Model TAM, SAM, and SOM from target accounts, seats, and conversion assumptions that align with your sales motion.
03
Geography and segment filters
Slice markets by country, industry, buyer role, and ACV tier to prioritize which segments to pursue first.
04
Scenario testing and sensitivity
Quickly test optimistic, realistic, and conservative scenarios to set defensible revenue targets and budgets.
What you get
How Kona sizes the market
Review each market-sizing method in a clearer step-by-step layout.
01
Top-down with trusted benchmarks
Blend analyst data, industry reports, and public comps to estimate total addressable market with sources cited for credibility.
02
Bottoms-up based on your pricing
Model TAM, SAM, and SOM from target accounts, seats, and conversion assumptions that align with your sales motion.
03
Geography and segment filters
Slice markets by country, industry, buyer role, and ACV tier to prioritize which segments to pursue first.
04
Scenario testing and sensitivity
Quickly test optimistic, realistic, and conservative scenarios to set defensible revenue targets and budgets.
How it works
What the calculator publishes for the team
Turn the model into investor-facing outputs, sensitivity views, and clear assumption chains that stay aligned as you refine the market story.
01
TAM SAM SOM slide deck
02
Benchmark sources with citations
03
Sensitivity tables
04
Regional breakouts
05
Pricing and ACV assumptions
06
Investor talking points
Questions
Market sizing FAQs
The questions founders, operators, and investors usually ask before relying on AI-assisted TAM, SAM, and SOM calculations.
01
What inputs are required for the calculator?
Describe your product, pricing model, ideal customer profile, and current traction. Kona auto-suggests account counts and adoption rates so you get a defensible starting point.
02
Can I export the TAM SAM SOM data?
Yes. You can export slides, CSVs, and summaries that plug directly into pitch decks, board updates, and GTM plans.
03
How do updates stay in sync?
When you refine assumptions, Kona refreshes every slide, table, and talking point so your fundraising and sales collateral stay aligned.
04
Is the market sizing AI reliable for investors?
The calculator cites data sources, shows formulas, and keeps a clear chain of assumptions so investors can validate your math.