U.S. Census Bureau
- Source date:
- 2023 (released 2025-06-26)
- Retrieved:
- 2026-07-10
- Evidence:
- 204,617 total employer establishments.
All sample workspaces621111: Offices of Physicians (except Mental Health Specialists) Annual Integrated Economic Survey: Offices of physicians
DemonstrationSaaS startup
ClinicFlow Demo
Scheduling and patient-flow software for independent physician practices.
Fictional public demonstration. ClinicFlow Demo is not a real company. Public facts are cited; all company inputs and projections are illustrative unless a source is named.
01 · Source-backed market research
Research brief
- The U.S. Census Bureau reports 204,617 employer establishments in offices of physicians excluding mental-health specialists for 2023.
- The same Census program reports $663.2 billion in 2023 revenue for this industry, showing a large but heterogeneous customer base.
- The model narrows the sourced establishment count with explicit adoption and reach assumptions; it does not treat the industry total as automatically serviceable.
U.S. Census Bureau
- Source date:
- 2023 (released 2026)
- Retrieved:
- 2026-07-10
- Evidence:
- $663,200,748,000 reported industry revenue and 2,787,276 employees.
02 · TAM / SAM / SOM
TAM
$734,165,796
204,617 sourced establishments × $299 illustrative monthly subscription × 12
SAM
$88,099,752
24,554 assumed reachable establishments (12% of TAM units) × $299 × 12
SOM
$2,691,000
750 assumed obtainable customers × $299 × 12
Pricing, adoption, reach, and obtainable-customer counts are illustrative demo assumptions, not market facts.
03 · Assumptions ledger
| Assumption | Value | Scenario | Source | Owner | Confidence | Status | Affected artifacts |
|---|---|---|---|---|---|---|---|
| U.S. physician-office establishments | 204,617 establishments | all | census-physician-establishments | Research | high | verified-source | market-research, market-sizing, pitch-deck |
| Monthly subscription price | 299 USD/customer/month | all | Illustrative demo assumption | Founder | low | illustrative-demo | market-sizing, financial-model, gtm-plan, pitch-deck |
| Base gross margin | 0.82 ratio | base | Illustrative demo assumption | Finance | low | illustrative-demo | financial-model, board-update |
| Opening cash | 1,800,000 USD | all | Illustrative demo assumption | Finance | low | illustrative-demo | financial-model, board-update |
04 · Deterministic financial scenarios
Downside
| Year | Revenue | COGS | Gross profit | OpEx | EBITDA | Taxes | Operating cash | Ending cash |
|---|---|---|---|---|---|---|---|---|
| 1 | $700,000 | $168,000 | $532,000 | $1,450,000 | -$918,000 | $0 | -$918,000 | $882,000 |
| 2 | $945,000 | $226,800 | $718,200 | $1,566,000 | -$847,800 | $0 | -$847,800 | $34,200 |
| 3 | $1,275,750 | $306,180 | $969,570 | $1,691,280 | -$721,710 | $0 | -$721,710 | -$687,510 |
Base
| Year | Revenue | COGS | Gross profit | OpEx | EBITDA | Taxes | Operating cash | Ending cash |
|---|---|---|---|---|---|---|---|---|
| 1 | $1,200,000 | $216,000 | $984,000 | $1,450,000 | -$466,000 | $0 | -$466,000 | $1,334,000 |
| 2 | $1,980,000 | $356,400 | $1,623,600 | $1,711,000 | -$87,400 | $0 | -$87,400 | $1,246,600 |
| 3 | $3,267,000 | $588,060 | $2,678,940 | $2,018,980 | $659,960 | $138,592 | $521,368 | $1,767,968 |
Upside
| Year | Revenue | COGS | Gross profit | OpEx | EBITDA | Taxes | Operating cash | Ending cash |
|---|---|---|---|---|---|---|---|---|
| 1 | $1,650,000 | $247,500 | $1,402,500 | $1,600,000 | -$197,500 | $0 | -$197,500 | $1,602,500 |
| 2 | $3,135,000 | $470,250 | $2,664,750 | $2,048,000 | $616,750 | $129,518 | $487,232 | $2,089,732 |
| 3 | $5,956,500 | $893,475 | $5,063,025 | $2,621,440 | $2,441,585 | $512,733 | $1,928,852 | $4,018,584 |
05 · GTM plan
Validate
Prove one scheduling pain point in independent clinics.
- - Interview 20 practice managers
- - Run five paid pilots
- - Measure no-show and staff-time baseline
Gate: Five pilots with verified before/after data
Wedge
Win a narrow specialty segment.
- - Publish specialty workflow proof
- - Build referral partner list
- - Standardize implementation checklist
Gate: 15 qualified opportunities per month
Scale
Repeat acquisition and onboarding.
- - Add partner channel
- - Automate read-only KPI ingestion
- - Create expansion playbook
Gate: CAC payback and retention: Needs input
06 · Pitch deck
01
ClinicFlow Demo
Fictional company and decision being tested
02
Scheduling friction
Problem and evidence needed from pilots
03
Workflow product
Product promise and boundaries
04
Market sizing
Sourced units plus explicit TAM/SAM/SOM assumptions
05
Customer wedge
Initial specialty and buyer
06
Go-to-market
Pilot, partner, and direct channels
07
Business model
$299 illustrative monthly subscription
08
Three scenarios
Downside, base, and upside model
09
Risks and evidence gaps
Unverified retention, CAC, and implementation effort
10
Decision and use of funds
Milestones required before scaling
07 · Board / investor update
Demo board update: validate retention and implementation economics before scaling acquisition.
Progress
- Market unit count and industry context are source-backed.
- Base/downside/upside scenarios reconcile arithmetically.
- Pilot and channel milestones are defined.
Risks
- Retention, CAC, implementation labor, and conversion remain Needs input.
- Base case consumes cash in year one.
- No live plan-versus-actual data is connected.
Decisions required
- Approve five-pilot validation budget.
- Set minimum retention and payback gates.
- Choose specialty wedge after interviews.
Warnings and unresolved inputs
- Demonstration only: company facts, operating assumptions, and projections are illustrative and do not describe a real company.
- The annual model is deterministic but excludes working capital, capital expenditure, debt, equity transactions, and a full balance sheet.
- No live connector data is used in this public sample. Replace illustrative assumptions with verified workspace data before making a decision.