For the next big idea
Give your business idea a market, a model, and a story you can explain to investors.
- Market narrative
- Scenario model
- Use of funds
Your AI workspace for business
Build business plans, forecasts, and decks from your next idea. Research the market, test the numbers, and turn your thinking into work you can use.
For founders, consultants, and teams making their next move.

See what goes into a plan.
Inside the fictional ClinicFlow sample
One connected workspace
Ask a quick question in Chat. Take a bigger idea into Workspace. Keep the conversation, research, and deliverables connected.
Chat for direct answers
Ask, analyze, compare, or research in a familiar conversation. Kona knows when to answer or build.
Workspace for finished work
Build plans, models, and documents you can keep improving. Your sources and assumptions stay with the work.
Ready to make your own
Refine the details, compare versions, and export files you can edit and share.
Built for a closer look
Follow a claim to its source. See what changes when an assumption moves. Know which questions still need an answer.
Explore the sample planCited fact
U.S. Census Bureau · retrieved 2026-07-10
Editable assumption
Marked illustrative, low confidence, and owned by Founder.
Scenario result
$1,334,000 ending cash, calculated from the visible assumptions.
Review gate
Retention, CAC, implementation labor, and conversion remain Needs input.
Fictional demonstration. ClinicFlow Demo is not a real company; sourced facts are labeled separately from illustrative assumptions.
How it works
Bring the question. Shape the thinking. Take the work forward.
Describe what you are building, who it is for, and the decision you need to make.
Research the market, bring in your context, and see which assumptions need a closer look.
Adjust the details, compare scenarios, and export an editable file with the thinking behind it.
Built around your next move
From a first business plan to your next client engagement, start with the outcome you need.
Give your business idea a market, a model, and a story you can explain to investors.
Turn a client brief into researched recommendations and clear, editable deliverables.
Understand the competition, test your positioning, and build a plan for entering a new market.
Put Kona to work
Bring an idea, a question, or a project in progress. Give it a place to become something you can use.
Start with your own question, or explore a sample before signing in.
Questions, answered
How Kona fits into the way you work.
Kona has two core modes. Chat handles direct questions, analysis, and research. Workspace creates persistent business planning artifacts such as market briefs, TAM/SAM/SOM models, competitor analysis, GTM plans, financial scenarios, pitch narratives, and planning summaries.
ChatGPT and Claude are useful for general drafting. Kona is built around business planning workflows. It keeps assumptions visible, connects market research to TAM/SAM/SOM, GTM, and forecasting, and turns the work into structured outputs instead of isolated chat responses.
No. Source links and evidence ledgers make review easier, but they do not automatically prove that a source supports every generated sentence. Review important claims, calculations, and assumptions before using an output externally.
Yes. You can adjust assumptions such as pricing, customer segments, geography, conversion rates, adoption curves, hiring plans, expenses, and scenario ranges. The point is to make the plan defensible, not to hide the math.
Yes. Kona helps founders prepare investor-facing planning materials such as market sizing, competitive analysis, GTM strategy, revenue scenarios, runway explanations, and pitch-ready talking points.
No. Kona helps create and explain the planning logic behind them. Versioned Planning artifacts can be exported to DOCX, XLSX, PPTX, PDF, CSV, Markdown, and JSON with sources and assumptions preserved; legacy one-off artifact downloads still vary by view.
Start with a business idea, market question, product description, deck, spreadsheet, or strategy prompt. Kona will turn the context into a structured plan and show you what assumptions need to be reviewed.