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Kona Business AI · Business planning workspace

Turn a rough idea into an investor‑ready plan.

Kona Business AI builds cited market research, market sizing, go-to-market plans, and financial scenarios in one editable operator workspace.

Create my first planView sample output
  1. Rough context
  2. Cited evidence
  3. Reviewed decision

Market entry plan

ClinicFlow Demo

Evidence checked2 sourcesOpen / export
Fictional demonstrationFictional public demonstration. ClinicFlow Demo is not a real company. Figures and projections are illustrative.
  • Market
  • Positioning
  • GTM
  • Forecast

Market model · USD annual

Defensible market sizing

Editable model
TAM
$734.2M
SAM
$88.1M
SOM
$2.7M

Pricing, adoption, reach, and obtainable-customer counts are illustrative demo assumptions, not market facts.

Evidence drawer

Cited source material

2 checked
1621111: Offices of Physicians (except Mental Health Specialists)U.S. Census Bureau · 2023 (released 2025-06-26)204,617 total employer establishments.2Annual Integrated Economic Survey: Offices of physiciansU.S. Census Bureau · 2023 (released 2026)$663,200,748,000 reported industry revenue and 2,787,276 employees.

Assumptions ledger

Review inputs

Physician offices
204,617
Verified source
Subscription price
$299 / mo
Illustrative · Editable
CAC payback & retention
Needs input
Evidence missing

Scenario model · Year 1

Decision range

3
Base
Revenue$1.2M
Ending cash$1.3M
Upside
Revenue$1.7M
Ending cash$1.6M
Downside
Revenue$700.0K
Ending cash$882.0K

Decision path

Ready for review

  1. 2 Census sources reviewed
  2. TAM unit count normalized
  3. 3 scenarios calculated
  4. Retention and CAC: Needs input
Review state: evidence-backed market count with illustrative operating assumptionsView full documented sample

Proof, not promises

ClinicFlow fictional public demo

Cited public sources
2
Modeled scenarios
3
Visible assumptions
4
Board risks flagged Needs input
1

Product output showcase

The deliverable is the product.

Kona turns incomplete inputs into structured planning artifacts. Each view keeps the source, assumption, and review state close to the decision.

Selected output

A sourced market narrative

Move from broad industry context to a focused decision without hiding what still needs validation.

  • Evidence markers stay attached to claims
  • Illustrative assumptions stay editable
  • Missing inputs remain visible
  • Review states travel with the artifact
Open the complete public sample
ClinicFlow DemoSaaS startup · Fictional public demonstration. ClinicFlow Demo is not a real company.
Ready for review

Market brief · Draft for review

Independent physician-practice software

2 sources checked

The U.S. Census Bureau reports 204,617 employer establishments in offices of physicians excluding mental-health specialists for 2023.[1]

The same Census program reports $663.2 billion in 2023 revenue for this industry, showing a large but heterogeneous customer base.[2]

The model narrows the sourced establishment count with explicit adoption and reach assumptions; it does not treat the industry total as automatically serviceable.

[1] U.S. Census Bureau · 2023 (released 2025-06-26)[2] U.S. Census Bureau · 2023 (released 2026)
Decision this supportsValidate a narrow specialty wedge before scaling acquisition.
2 cited public sources4 editable assumptionsUpdated

Evidence and citations

Every recommendation should show its work.

This preview uses the existing ClinicFlow Demo public workspace. It is a fictional company, and every market fact, demo assumption, and missing input is labeled accordingly.

Market research excerpt

ClinicFlow Demo

Fictional public demonstration

Scheduling and patient-flow software for independent physician practices.

The U.S. Census Bureau reports 204,617 employer establishments in offices of physicians excluding mental-health specialists for 2023. [1]

The same Census program reports $663.2 billion in 2023 revenue for this industry, showing a large but heterogeneous customer base. [2]

The model narrows the sourced establishment count with explicit adoption and reach assumptions; it does not treat the industry total as automatically serviceable.

Verified sourceU.S. physician-office establishments204,617 establishmentsConfidence: high
Illustrative demoMonthly subscription price$299 · USD/customer/monthConfidence: low
Evidence checkedUpdated 2 sources

From input to deliverable

From incomplete inputs to a defensible plan.

Kona Business AI keeps evidence, assumptions, and decisions connected as the work moves from an early brief to a review-ready artifact.

  1. 01Business brief
    BusinessScheduling software for independent clinicsDecision to makeWhich specialty should we validate first?Demo input

    Describe the business

    Start with the idea, audience, market, and decision you need to make. Kona keeps the original context attached to the work.

  2. 02Evidence review
    01Public market sourceChecked
    02Customer pain evidenceNeeds input
    03Pricing assumptionDemo

    Validate the market

    Separate cited market evidence from assumptions that still need customer, operator, or financial input.

  3. 03Decision model
    ScenarioRevenueCash
    DownsideModel
    BaseReview
    UpsideModel
    Illustrative controls

    Model the strategy

    Connect positioning, go-to-market choices, and downside, base, and upside scenarios in one editable model.

  4. 04Review package
    Market entry planSources and assumptions included
    DOCXXLSXPPTXPDF

    Export the deliverable

    Turn the reviewed work into an investor-ready or client-ready document with sources and assumptions preserved.

Built for consequential work

A planning system for the people making the next move.

Each workflow ends in a structured artifact that can be reviewed, challenged, edited, and shared.

01Investor memo

Fundraising founders

Create a cited market narrative, market-size model, and investor-ready plan.

Build a fundraising plan
02Client brief

Fractional strategy consultants

Turn client inputs into structured, defensible deliverables.

Explore sample workspaces
03Market entry plan

GTM and market-entry teams

Compare competitors, test positioning, and plan launch scenarios.

Model a go-to-market plan

Resources

See the work before you start yours.

Explore a transparent product sample and practical guides for building a plan that can stand up to review.

Public product sample

Sample Market Brief

Inspect a fictional, source-labeled SaaS workspace with market sizing and three scenarios.Open the ClinicFlow demo

Research and practice

Kona Business Blog

Practical guidance for evidence-backed planning, market analysis, and operator workflows.Read the blog

Step-by-step guide

Founder Planning Guide

Learn how to move from a rough business idea to a plan that exposes its assumptions.Read the planning guide

Questions, answered

What teams need to know before they plan.

Kona Business AI is built around editable business-planning workflows, not isolated chat responses.

What does Kona Business AI create?

Kona creates structured business planning artifacts: market research briefs, TAM/SAM/SOM models, competitor analysis, GTM plans, financial scenarios, pitch narratives, and planning summaries. The goal is to move from a rough idea or question to a defensible plan your team can edit and share.

How is Kona different from ChatGPT or Claude?

ChatGPT and Claude are useful for general drafting. Kona is built around business planning workflows. It keeps assumptions visible, connects market research to TAM/SAM/SOM, GTM, and forecasting, and turns the work into structured outputs instead of isolated chat responses.

Can I edit the assumptions?

Yes. You can adjust assumptions such as pricing, customer segments, geography, conversion rates, adoption curves, hiring plans, expenses, and scenario ranges. The point is to make the plan defensible, not to hide the math.

Is Kona useful for fundraising?

Yes. Kona helps founders prepare investor-facing planning materials such as market sizing, competitive analysis, GTM strategy, revenue scenarios, runway explanations, and pitch-ready talking points.

Does Kona replace my spreadsheet or pitch deck?

No. Kona helps create and explain the planning logic behind them. Versioned Planning artifacts can be exported to DOCX, XLSX, PPTX, PDF, CSV, Markdown, and JSON with sources and assumptions preserved; legacy one-off artifact downloads still vary by view.

What should I start with?

Start with a business idea, market question, product description, deck, spreadsheet, or strategy prompt. Kona will turn the context into a structured plan and show you what assumptions need to be reviewed.