Prepared fictional example

Competitor matrix sample pack

A prepared matrix of service alternatives with evidence status, comparison scope, and questions to verify.

Compare the same customer job without inventing vendor shortcomings or current prices.

Download XLSXDownload CSVDownload MARKDOWN

Read the prepared sample

# Cedar Cycle — competitor matrix method

Prepared fictional Kona example. Not a live AI run, customer story, verified demand, or approved financial/legal advice.

## Scope
Compare alternatives for routine bicycle maintenance at a fictional employer site. This is a worksheet structure, not research on named vendors.

| Alternative | Customer job | Evidence status | Price | Next question |
| --- | --- | --- | --- | --- |
| Employer-site service day | Scheduled maintenance at work | Proposed offer; not tested | Supplied scenario USD 100/visit | Will employees book and pay? |
| Local repair workshop | Maintenance at a workshop | Vendor-specific facts unknown | Unknown | What scope, timing, and price does a named workshop offer? |
| Employee self-service | User performs maintenance | Behavior and capability unknown | Unknown | Which tasks do employees actually complete themselves? |

## Review
Add official source URLs and checked dates for any named vendor. Distinguish observations from inference. A missing feature is not proof of an unmet need.

## Method reference
https://www.sba.gov/business-guide/plan-your-business/market-research-competitive-analysis

Check before adapting it

Alternatives solve a comparable customer problem.
Unverified pricing and capabilities remain unknown.
Each row contains a verification question.

Prepared 2026-10-11 through Kona’s existing deterministic export code. Replace fictional assumptions, open the file, and check calculations and formatting before using it.

Start with your own information

AI competitor analysis

Prepare a short brief, sign in, and explicitly start the task in Workspace. Existing account limits apply.