Marketing & sales
AI campaign brief
A brief that ties objective, audience, message, assets, constraints, owners, and measurement together.
For teams aligning a bounded campaign before production.
What you can request
A brief that ties objective, audience, message, assets, constraints, owners, and measurement together.
Start with the required details, then add files and authorized context in Workspace. Review progress, revise the result, and export the supported format that fits your task. Your account’s existing usage limits apply.
- A brief does not launch the campaign or establish attribution.
How to use campaign brief
State the objective and the decision metric. Describe the intended audience, offer, and reasons the message should be credible.
List channels, budget, timing, brand constraints, assets, and responsible roles. Define review and approval steps before execution.
Separate delivered assets from campaign outcomes. Update the brief when evidence changes the audience or offer assumption.
What to check before using the result
The example specifies planned work and denominators without asserting actual conversions.
- Objective and metric refer to the same outcome.
- Assets and approval owners are explicit.
- Evidence supports the central message.
Inspect a worked example
Prepared fictional example · not a live AI run or customer story
Starting information
- Campaign objective and success metric
- Test interest in a café inventory pilot; count qualified discussions, not clicks
- Audience, offer, and message
- Independent café owners; bounded counting service
- Budget, timeline, and owners
- Four weeks; one owner; supplied budget USD 200
- Brand rules and channels
- No performance claims or customer logos
Prepared output excerpt
- Message: a practical discussion of the current counting process.
- Assets: one offer sheet and two email drafts for review.
- Measure: outreach, responses, qualified discussions, and paid pilots separately.
- Approval: owner checks scope, claims, and recipient relevance.
The example specifies planned work and denominators without asserting actual conversions.
Questions about this workflow
How is this different from a marketing plan?
A campaign brief specifies one bounded effort and its production requirements. A marketing plan coordinates the wider set of channel tests and resources.
Can I include brand rules?
Yes. Add approved tone, colors, asset requirements, prohibited claims, and the person responsible for approval.
Sources and scope
Methods and product boundaries reviewed 2026-10-11. The example is a prepared fixture; it is not proof of a live provider run.
- Kona capabilities and current limits · Kona Business
- Plan your business · U.S. Small Business Administration