AI market research
A scoped research memo with source links, dates, conflicting evidence, and implications for one business decision.
Kona business tools
Research & strategy
Compare evidence, customers, competitors, and market assumptions.
6 tasks
AI competitor analysis
A comparison matrix that separates documented differences, observations, unknowns, and implications for your offer.
AI SWOT analysis
A SWOT that connects internal facts and external conditions to decisions and tests.
TAM SAM SOM calculator
A transparent TAM/SAM/SOM calculation with editable assumptions and visible arithmetic.
AI customer persona builder
A working persona grounded in supplied observations, buying context, and unresolved questions.
AI pricing strategy
Pricing options with explicit costs, volume assumptions, customer context, and tests to run.