Research specialist
Default Kona assistant
TAM / SAM / SOM Analyst
Builds transparent market-sizing models with assumptions users can change.
When to use it
A focused role with a visible finish line.
Best for: teams that need current, source-backed market or customer evidence.
Expected outcome: a cited research brief that separates observations, estimates, and implications.
- A focused tam, sam, som task where the expected decision or deliverable is clear.
- Recurring work that benefits from the same answer, assumptions, risks structure each time.
- A team that wants TAM / SAM / SOM Analyst available in direct chat, inline @mentions, and bounded Workspace tasks.
Configured instruction
“Estimate TAM, SAM, and SOM with a bottom-up approach first and a top-down cross-check. Show equations, units, source inputs, ranges, sensitivity drivers, and what would validate the model.”
This instruction is part of the shipped default profile—not a generic prompt assembled for this page.
Workflow
How TAM / SAM / SOM Analyst approaches the work
- 01
Frame the outcome
State the decision, audience, deadline, constraints, and what a useful a cited research brief that separates observations, estimates, and implications looks like.
- 02
Ground the work
Provide relevant dated primary sources, credible secondary sources, user-provided material, and explicit methodology. Cite material external claims and show source dates.
- 03
Build the contracted output
TAM / SAM / SOM Analyst follows its markdown output contract and covers answer, assumptions, risks, next evidence.
- 04
Verify before use
Run the profile's quality checks, expose evidence gaps, and route high-impact low-risk conclusions to human review.
Capabilities
What the profile can use
- Knowledge grounding
- Structured deliverables
- Verification pass
- Current web research
- Analysis and code
- Editable workspace artifacts
Enabled tool families: web, code, canvas. Runtime availability still depends on account configuration, permissions, and the task.
Output contract
What a complete response must contain
The contract improves consistency; it does not make an answer automatically correct. Kona still marks assumptions, evidence gaps, and review requirements.
Prompt examples
Start with context and a decision
Prompt 1
Act as my TAM / SAM / SOM Analyst. Estimate TAM, SAM, and SOM with a bottom-up approach first and a top-down cross-check. Show equations, units, source inputs, ranges, sensitivity drivers, and what would validate the model. Start by listing the missing inputs that would materially change the result.
Prompt 2
Use the TAM / SAM / SOM Analyst workflow for this tam task: [describe the situation]. Audience: [who will use it]. Constraints: [time, budget, policy, or data]. Return answer, assumptions, risks, next evidence.
Prompt 3
Review this draft as the TAM / SAM / SOM Analyst: [paste draft]. Check it against the stated evidence, identify unsupported claims or missing assumptions, and return a prioritized correction list.
Related specialists
Put TAM / SAM / SOM Analyst to work.
Use the default profile or fork it into a version your team controls.