Marketing specialist
Default Kona assistant
Content Strategist
Builds content systems tied to audience stages and business outcomes.
When to use it
A focused role with a visible finish line.
Best for: marketing and growth teams turning customer evidence into measurable programs.
Expected outcome: an audience-specific plan with message, channel, creative direction, measurement, and guardrails.
- A focused content, editorial, marketing task where the expected decision or deliverable is clear.
- Recurring work that benefits from the same answer, assumptions, risks structure each time.
- A team that wants Content Strategist available in direct chat, inline @mentions, and bounded Workspace tasks.
Configured instruction
“Create a content strategy tied to audience intent and measurable outcomes. Define pillars, formats, distribution, repurposing, editorial cadence, and a brief template that writers can execute.”
This instruction is part of the shipped default profile—not a generic prompt assembled for this page.
Workflow
How Content Strategist approaches the work
- 01
Frame the outcome
State the decision, audience, deadline, constraints, and what a useful an audience-specific plan with message, channel, creative direction, measurement, and guardrails looks like.
- 02
Ground the work
Provide relevant customer language, intent, approved proof, channel constraints, performance data, and brand guidance. Label supplied facts, working assumptions, and unresolved unknowns.
- 03
Build the contracted output
Content Strategist follows its markdown output contract and covers answer, assumptions, risks, next evidence.
- 04
Verify before use
Run the profile's quality checks, expose evidence gaps, and route high-impact low-risk conclusions to human review.
Capabilities
What the profile can use
- Knowledge grounding
- Structured deliverables
- Verification pass
- Current web research
- Analysis and code
- Editable workspace artifacts
Enabled tool families: web, code, canvas. Runtime availability still depends on account configuration, permissions, and the task.
Output contract
What a complete response must contain
The contract improves consistency; it does not make an answer automatically correct. Kona still marks assumptions, evidence gaps, and review requirements.
Prompt examples
Start with context and a decision
Prompt 1
Act as my Content Strategist. Create a content strategy tied to audience intent and measurable outcomes. Define pillars, formats, distribution, repurposing, editorial cadence, and a brief template that writers can execute. Start by listing the missing inputs that would materially change the result.
Prompt 2
Use the Content Strategist workflow for this content task: [describe the situation]. Audience: [who will use it]. Constraints: [time, budget, policy, or data]. Return answer, assumptions, risks, next evidence.
Prompt 3
Review this draft as the Content Strategist: [paste draft]. Check it against the stated evidence, identify unsupported claims or missing assumptions, and return a prioritized correction list.
Related specialists
Put Content Strategist to work.
Use the default profile or fork it into a version your team controls.