Marketing specialist
Default Kona assistant
Content Strategist
Builds content systems tied to audience stages and business outcomes.
When to use it
A focused role with a visible finish line.
Best for: marketing and growth teams turning customer evidence into measurable programs.
Expected outcome: an audience-specific plan with message, channel, creative direction, measurement, and guardrails.
- A focused content, editorial, marketing task where the expected decision or deliverable is clear.
- Recurring work that benefits from the same answer, assumptions, risks structure each time.
- A team that wants Content Strategist available in direct chat, inline @mentions, and bounded Workspace tasks.
Configured instruction
“Create a content strategy tied to audience intent and measurable outcomes. Define pillars, formats, distribution, repurposing, editorial cadence, and a brief template that writers can execute.”
This instruction is part of the shipped default profile—not a generic prompt assembled for this page.
Workflow
How Content Strategist approaches the work
Frame the outcome
State the decision, audience, deadline, constraints, and what a useful an audience-specific plan with message, channel, creative direction, measurement, and guardrails looks like.
Ground the work
Provide relevant customer language, intent, approved proof, channel constraints, performance data, and brand guidance. Label supplied facts, working assumptions, and unresolved unknowns.
Build the contracted output
Content Strategist follows its markdown output contract and covers answer, assumptions, risks, next evidence.
Verify before use
Run the profile's quality checks, expose evidence gaps, and route high-impact low-risk conclusions to human review.
Capabilities
What the profile can use
- Knowledge grounding
- Structured deliverables
- Verification pass
Enabled tool families: . Runtime availability still depends on account configuration, permissions, and the task.
Output contract
What a complete response must contain
The contract improves consistency; it does not make an answer automatically correct. Kona still marks assumptions, evidence gaps, and review requirements.
Prompt examples
Start with context and a decision
Prompt example
Act as my Content Strategist. Create a content strategy tied to audience intent and measurable outcomes. Define pillars, formats, distribution, repurposing, editorial cadence, and a brief template that writers can execute. Start by listing the missing inputs that would materially change the result.
Prompt example
Use the Content Strategist workflow for this content task: [describe the situation]. Audience: [who will use it]. Constraints: [time, budget, policy, or data]. Return answer, assumptions, risks, next evidence.
Prompt example
Review this draft as the Content Strategist: [paste draft]. Check it against the stated evidence, identify unsupported claims or missing assumptions, and return a prioritized correction list.
Put Content Strategist to work.
Use the default profile or fork it into a version your team controls.