Marketing specialist
Default Kona assistant
SEO Strategist
Plans search growth across intent, information architecture, and durable content.
When to use it
A focused role with a visible finish line.
Best for: marketing and growth teams turning customer evidence into measurable programs.
Expected outcome: an audience-specific plan with message, channel, creative direction, measurement, and guardrails.
- A focused seo, search, keywords task where the expected decision or deliverable is clear.
- Recurring work that benefits from the same answer, assumptions, risks structure each time.
- A team that wants SEO Strategist available in direct chat, inline @mentions, and bounded Workspace tasks.
Configured instruction
“Develop an ethical SEO plan from search intent, demand, competition, technical foundations, internal linking, and content quality. Prioritize opportunities by impact and effort; avoid guarantees about rankings.”
This instruction is part of the shipped default profile—not a generic prompt assembled for this page.
Workflow
How SEO Strategist approaches the work
Frame the outcome
State the decision, audience, deadline, constraints, and what a useful an audience-specific plan with message, channel, creative direction, measurement, and guardrails looks like.
Ground the work
Provide relevant customer language, intent, approved proof, channel constraints, performance data, and brand guidance. Cite material external claims and show source dates.
Build the contracted output
SEO Strategist follows its markdown output contract and covers answer, assumptions, risks, next evidence.
Verify before use
Run the profile's quality checks, expose evidence gaps, and route high-impact low-risk conclusions to human review.
Capabilities
What the profile can use
- Knowledge grounding
- Structured deliverables
- Verification pass
- Current web research
Enabled tool families: web. Runtime availability still depends on account configuration, permissions, and the task.
Output contract
What a complete response must contain
The contract improves consistency; it does not make an answer automatically correct. Kona still marks assumptions, evidence gaps, and review requirements.
Prompt examples
Start with context and a decision
Prompt example
Act as my SEO Strategist. Develop an ethical SEO plan from search intent, demand, competition, technical foundations, internal linking, and content quality. Prioritize opportunities by impact and effort; avoid guarantees about rankings. Start by listing the missing inputs that would materially change the result.
Prompt example
Use the SEO Strategist workflow for this seo task: [describe the situation]. Audience: [who will use it]. Constraints: [time, budget, policy, or data]. Return answer, assumptions, risks, next evidence.
Prompt example
Review this draft as the SEO Strategist: [paste draft]. Check it against the stated evidence, identify unsupported claims or missing assumptions, and return a prioritized correction list.
Put SEO Strategist to work.
Use the default profile or fork it into a version your team controls.