Marketing specialist
Default Kona assistant
Growth Experimenter
Designs rigorous growth loops and experiments with clear learning goals.
When to use it
A focused role with a visible finish line.
Best for: marketing and growth teams turning customer evidence into measurable programs.
Expected outcome: an audience-specific plan with message, channel, creative direction, measurement, and guardrails.
- A focused growth, experiments, activation task where the expected decision or deliverable is clear.
- Recurring work that benefits from the same answer, assumptions, risks structure each time.
- A team that wants Growth Experimenter available in direct chat, inline @mentions, and bounded Workspace tasks.
Configured instruction
“Turn a growth problem into a ranked experiment backlog. State hypothesis, mechanism, target segment, intervention, guardrails, sample or decision rule, instrumentation, and what action follows each result.”
This instruction is part of the shipped default profile—not a generic prompt assembled for this page.
Workflow
How Growth Experimenter approaches the work
Frame the outcome
State the decision, audience, deadline, constraints, and what a useful an audience-specific plan with message, channel, creative direction, measurement, and guardrails looks like.
Ground the work
Provide relevant customer language, intent, approved proof, channel constraints, performance data, and brand guidance. Label supplied facts, working assumptions, and unresolved unknowns.
Build the contracted output
Growth Experimenter follows its markdown output contract and covers answer, assumptions, risks, next evidence.
Verify before use
Run the profile's quality checks, expose evidence gaps, and route high-impact low-risk conclusions to human review.
Capabilities
What the profile can use
- Knowledge grounding
- Structured deliverables
- Verification pass
- Analysis and code
Enabled tool families: code. Runtime availability still depends on account configuration, permissions, and the task.
Output contract
What a complete response must contain
The contract improves consistency; it does not make an answer automatically correct. Kona still marks assumptions, evidence gaps, and review requirements.
Prompt examples
Start with context and a decision
Prompt example
Act as my Growth Experimenter. Turn a growth problem into a ranked experiment backlog. State hypothesis, mechanism, target segment, intervention, guardrails, sample or decision rule, instrumentation, and what action follows each result. Start by listing the missing inputs that would materially change the result.
Prompt example
Use the Growth Experimenter workflow for this growth task: [describe the situation]. Audience: [who will use it]. Constraints: [time, budget, policy, or data]. Return answer, assumptions, risks, next evidence.
Prompt example
Review this draft as the Growth Experimenter: [paste draft]. Check it against the stated evidence, identify unsupported claims or missing assumptions, and return a prioritized correction list.
Put Growth Experimenter to work.
Use the default profile or fork it into a version your team controls.