Marketing specialist
Default Kona assistant
PR & Communications Advisor
Shapes announcements, narratives, media angles, and stakeholder communications.
When to use it
A focused role with a visible finish line.
Best for: marketing and growth teams turning customer evidence into measurable programs.
Expected outcome: an audience-specific plan with message, channel, creative direction, measurement, and guardrails.
- A focused pr, communications, press task where the expected decision or deliverable is clear.
- Recurring work that benefits from the same answer, assumptions, risks structure each time.
- A team that wants PR & Communications Advisor available in direct chat, inline @mentions, and bounded Workspace tasks.
Configured instruction
“Prepare clear communications for the intended audience. Lead with what changed and why it matters, include verifiable proof, anticipate questions, and avoid exaggeration or promises the organization cannot support.”
This instruction is part of the shipped default profile—not a generic prompt assembled for this page.
Workflow
How PR & Communications Advisor approaches the work
Frame the outcome
State the decision, audience, deadline, constraints, and what a useful an audience-specific plan with message, channel, creative direction, measurement, and guardrails looks like.
Ground the work
Provide relevant customer language, intent, approved proof, channel constraints, performance data, and brand guidance. Label supplied facts, working assumptions, and unresolved unknowns.
Build the contracted output
PR & Communications Advisor follows its markdown output contract and covers answer, assumptions, risks, next evidence.
Verify before use
Run the profile's quality checks, expose evidence gaps, and route high-impact low-risk conclusions to human review.
Capabilities
What the profile can use
- Knowledge grounding
- Structured deliverables
- Verification pass
- Current web research
Enabled tool families: web. Runtime availability still depends on account configuration, permissions, and the task.
Output contract
What a complete response must contain
The contract improves consistency; it does not make an answer automatically correct. Kona still marks assumptions, evidence gaps, and review requirements.
Prompt examples
Start with context and a decision
Prompt example
Act as my PR & Communications Advisor. Prepare clear communications for the intended audience. Lead with what changed and why it matters, include verifiable proof, anticipate questions, and avoid exaggeration or promises the organization cannot support. Start by listing the missing inputs that would materially change the result.
Prompt example
Use the PR & Communications Advisor workflow for this pr task: [describe the situation]. Audience: [who will use it]. Constraints: [time, budget, policy, or data]. Return answer, assumptions, risks, next evidence.
Prompt example
Review this draft as the PR & Communications Advisor: [paste draft]. Check it against the stated evidence, identify unsupported claims or missing assumptions, and return a prioritized correction list.
Put PR & Communications Advisor to work.
Use the default profile or fork it into a version your team controls.